Our tear-free Baby Shampoo + Wash gently cleanses baby’s delicate skin and hair and is clinically shown to moisturize skin. This no-tears shampoo is made with our proprietary sugarcane-derived squalane, a hydrating superhero that baby's skin was born to love.

Our extra-gentle formula is available in three aromas, including our Fragrance Free Baby Shampoo + Wash for sensitive littles; dreamy & calming Sweet Wildflower; and Vanilla + Ylang Ylang for that soft, powdery baby smell we all love.All three baby shampoo aromas are 100% plant-derived, free of synthetic fragrances, and great for baby’s sensitive skin. Yuka score: 93/100 Excellent Clinical results.

Includes:

Shampoo & Wash
Lotion

Features:

157% improvement in hydration after using Baby Shampoo + Wash
100% showed significant clinical improvement in skin hydration after using Baby Shampoo + Wash
100% felt Baby Shampoo + Wash effectively cleansed without leaving a residue
97% felt Baby Shampoo + Wash left baby’s hair feeling soft and clean
Based on a 24-hour clinical study of 32 adults, 8, 12 and 24 hours after a single application
Based on a 14-day consumer use study of 29 children, ages 3 months–3 years, with at least once-daily use
5.7 FL OZ / 170 ML Clinical results
250% improvement in skin hydration after using Baby Lotion
100% showed significant clinical improvement in skin hydration with Baby Lotion
100% showed significant clinical improvement to the skin barrier
93% felt Baby Lotion was good for baby's delicate skin
90% felt Baby Lotion left baby's skin soft and smooth
90% thought baby's skin appeared calm and comfortable
Based on a 24-hour clinical study of 32 adults, 8, 12, and 24 hours after a single application
Based on a 14-day consumer use study of 34 children, ages 3 months–3 years, with once-daily use

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The Skincare Essentials Set comes with three full-size products that work together to support the developing skin barrier, leaving little ones feeling soft and nourished from top to bottom. Formulated for sensitive and eczema-prone skin, they are gentle enough for daily use from the newborn days through toddlerhood. Made without fragrance, essential oils, silicones, petrolatum, mineral oil, paraffin wax, lanolin, denatured alcohol, dyes or colorants, parabens, phthalates, phenoxyethanol or animal products.

Includes:

First Wash (16.2 fl oz.)
Soft Cream (16.2 fl oz.)
Bun Balm (4.59 oz.)

Features:

First Wash: Tear-free hair and body wash for a gentle cleanse
Soft Cream: Face and body moisturizer that sinks in quickly and hydrates up to 24 hours
Bun Balm: Nourishing, multi-use diaper and dry skin salve for baby soft buns and rolls
Formulated for sensitive skin, from birth on
Skin Essentials are dermatologist tested, hypoallergenic, microbiome friendly, cruelty free and vegan
Accepted by the National Eczema Association
EWG Verified

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The Diaper Pail achieves maximum odor control. It's strategically designed to lock in odors as well as a sliding lid that minimizes air disruption, keeping the smell inside the pail. To meet the needs of today's parents, this award-winning nursery essential offers the convenience and value of utilizing any standard trash bag or reusable cloth liner. This feature makes it the easiest disposal system to load, use, empty and clean. Offering a modern and sophisticated twist to a once very industrial product, the sleek diaper pail includes a child-proof lock and is available in an array of colors. All the style and none of the smell, a promising solution for every nursery. Enter the world of where innovative products are designed and created with parents and children in mind. Under the Ubbi name, you will find unique, quality products that are easy to use, helping to simplify parents’ lives while keeping babies as happy and safe as can be. The diaper pail is renowned for its ability to achieve maximum odor control and appreciated for offering the convenience and value of utilizing any standard trash bag or reusable cloth liner, a breakthrough in the diaper disposal market. With the same customer focused philosophy and innovative design capabilities, this is now expanding its signature diapering selection and extending into the feeding category. A wide range of these branded products is now available for today’s modern parents that are looking for stylish and functional baby essentials. From concept to final creation, this team works together every step of the way to bring the best in design and value. The input of every member of the team is taken into account in the development of these products, but consumer input is the most important as customer satisfaction is a primary goal.

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The Mamaroo Smart Swing is designed to move like you do, mimicking your natural motion to create the perfect place for baby to safely relax while you take a break. With five soothing motions, customizable speeds, and smart-home features, it adapts to your baby’s needs while giving you the freedom to focus on yours.

Includes:

Swing
AC adapter
Toy Mobile
Newborn Support Insert

Features:

Smart Bluetooth® connectivity via UPPAbaby app, Amazon Alexa, or Google Home for easy adjustments
Unique MotionSync Technology matches your movements in the app to create a personalized experience
Soft, machine-washable newborn insert designed to provide maximum comfort and support
Patented MultiMotion Technology that mirrors your motions
5 unique soothing motions: Cruise, Bounce, Sway, Rock, Wave
No-rethread harness for easy and secure adjustments
Swing reclines infinitely from 25° to 45°, adapting from newborn to 9 months
Engaging mobile with toy balls in three colors and patterns to stimulate baby’s senses
Touch-sensitive, backlit UI for easy adjustments without disturbing baby
Powered by an AC adapter with no batteries needed for consistent performance
Integration with Alexa and Google Home for smart, hands-free voice control
Machine-washable fabrics are easy to remove, wash, and reattach
Safety features stalls motion if an older sibling or object obstructs the swing
Modern, compact design saves space while blending seamlessly into your home décor
Bluetooth control for quick adjustments when baby needs comfort without interrupting
Tool-free assembly for fast and easy set up
Shoulder and crotch pads add extra comfort and security for baby
GREENGUARD® Gold and JPMA certifications, along with use in over 650 NICUs, make it trusted by healthcare professionals for safety and quality

This product is GREENGUARD Certified.

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Our NEW woven terry toddler towels are the perfect combination of soft and absorbent and their adorable animal hoods make bath time more fun!

Features:

Extra soft woven terry fabric
Hooded towel with adorable animal faces for fun bath time
Larger size towels for wrapping up your little bee
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Ears have a polyester fill for structural support

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Incluides:

2 Magnetic Footies
Baby blanket

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10 snoozy sounds, one portable package. The Hatch Go is the new essential sound machine that helps babies sleep anytime, anywhere. Featuring three easy buttons for quick control and a ring to clip onto all the things, the Hatch Go was designed to be easy to use for parents. Connection free - with no app, WiFi, or Bluetooth required - and rechargeable battery that lasts all day means parents are truly nap trapped no more. Clip it on your stroller, place it next to your travel crib and toss it into your diaper bag and away we go!

Features:

Say hello to Hatch Go: Sleep sounds for babies on the go - nap trapped no more.
Sleep Sounds on the go: 10 of our most soothing sounds in a goes-everywhere, portable sound machine. Includes: White Noise, Hush, Heartbeat, Ocean and more.
Designed for Parents: Three easy buttons for quick control, plus a ring to clip onto all the things. Drop proof and drool friendly.
Grab and Go: No app, WiFi, or Bluetooth required - just grab and go with a rechargeable battery that lasts all day and keeps playing while charging at night. color-matching USB-C cable included.

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Get back to basics with this 8-pack of white Onesies® Bodysuits! This collection comes with four short sleeve and four long sleeve bodysuits. A neutral white color makes them an ideal choice for wearing around the house or for layering underneath a shirt to provide some added warmth on cooler days. Each one is made from a soft, 100% cotton rib. The fabric breathes easily to keep baby boy or girl cool and comfortable. Time-saving features for busy moms include a higher-in-the-front bottom snap closure that keeps diaper changes brief. An expandable lap shoulder neckline stretches easily to make pulling the bodysuit on and off simpler. Machine wash and dry fabric makes laundry day duties less complicated. This set makes a thoughtful, practical gift idea for a special new or soon-to-be mom!

This product is OEKO-TEX Certified.

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Meet The Chair II, the only high chair your little one will ever need. This beautifully compact, 7-in-1 convertible wooden high chair evolves right alongside your family transforming seamlessly from a first-bites and baby-led weaning seat to a big-kid play stool, with every conversion component included right in the box.

The fully adjustable footrest and backrest support the essential 90-90-90 ergonomic posture at every stage. A 5-point safety harness with a magnetic buckle keeps baby safe and secure at every meal. And when it's time to clean up? Wipe-clean silicone straps, smooth surfaces, and one-hand tray removal make it fast, even after the messiest mealtimes. Crafted from sustainably sourced beech wood and non-toxic, BPA-free plastic, The Chair II is built to grow with your family for years to come.

Features:

7-in-1 Convertible High Chair: With all conversion components included, The Chair II goes from high chair to booster, child chair, play chair, and play stool
Ergonomic, adjustable support: Fully adjustable footrest and backrest support the essential 90-90-90 posture for proper positioning from first bites onward
Easy cleanup: Wipe-clean FDA-grade silicone straps, smooth surfaces, and one-hand tray removal make post-meal cleanup effortless
Built to last — sustainable beech wood: Made from sustainably sourced beech wood and non-toxic, BPA-free plastic, so it can be passed down and used for years to come
Made for starting solids & baby-led weaning: Supports your little one from their very first bites through confident self-feeding
Compatible with The Rocker: Use as a newborn attachment for bottle feeding or keeping your infant close at mealtime. (The Rocker sold separately.)
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Mackie & Adam's Baby Registry