Magnetic Me

In 2008, Lauren struggled to put a velcro bib on her nephew. Seeing him cry from the velcro ripping out his fine baby hair, Lauren thought, “why not a magnet which would be more gentle and fasten itself?” Two years later, after vigorous research and development, Magnetic Me was formed with a full line of infant wear to critical acclaim. It's a simple formula: stylish prints, super-soft, eco-friendly materials & our SewSafe™ smart magnetic closures that connect quickly and quietly. Our magnet-enhanced collections span multiple generations from newborns to grandparents and cater to different needs like fuss-free dressing, easier nursing, and independence for those with limited mobility.