PRIMO has been helping parents navigate everyday moments with confidence for over 30 years. Our practical, thoughtfully designed baby products make daily routines simpler, safer, and more comfortable - so families can spend less time worrying and more time enjoying life together. From the iconic EuroBath, designed with baby’s safety and comfort in mind, to innovative products for feeding, play, rest, and bonding, PRIMO creates smart solutions that support parents at every stage. With trusted designs and a focus on real family needs, PRIMO is here to make parenting a little easier.

Primo Baby

High Chairs & Boosters

Feeding

Crib Bedding

Bedding

Baby Bath

Bath & Care

Baby Seats & Swings

Toys & Activities

Bath Tubs & Toys

PRIMO’s EuroBath is the only baby bathtub you will ever need! 
PRIMO’s EuroBath makes bath time safe, fun and convenient for both baby and parents. It’s like gaining an extra pair of hands for mom and dad! It’s the first "smart" bath because the unique anatomical shape keeps baby in the ideal bathing position and prevents the baby from slipping under the water. The extra-large size and double position make the EuroBath perfect from the very first day up to baby’s second birthday.
The design is stylish, reliable and safe. The newborn to six months old infant is safely supported in a reclining position under your baby’s arms, back and between the legs to help prevent the baby from slipping under the water. A soft baby towel can be used to cushion a baby in the reclining position if the bath is too large at first for your newborn baby. The cleverly designed EuroBath then transitions to a toddler version as soon as your baby can sit up unassisted at approximately 6 months. Your toddler’s back will be supported, while the contoured “baby stopper” between the legs prevents your toddler from slipping into the water. The extra-large size of the EuroBath provides plenty of room for your baby to safely bathe and play. It also allows enough water to keep your baby warm. The EuroBath has a plug for easy draining and a smooth easy-to-clean surface. 
The EuroBath is the largest baby bath available. It measures 36" long by 21" wide by 9" deep. It has a built-in drain and two areas for soap, shampoo, sponge, etc.
The EuroBath can be hung on a wall or door hook in your bathroom when not in use to save on storage space. Simply loop a plastic tie (available at all hardware stores) through the hole at the end of the rim to hang the EuroBath on a wall or door hook (also available at all hardware stores).
A soft washcloth or hand towel can be used as a cushion if desired and to more securely support a newborn baby for a few weeks
The optional PRIMO Folding Bath Stand can be used with the EuroBath when the child is in the infant position putting your baby at your waist for a comfortable bathing height. It is safest to use the EuroBath either on the floor or in an adult bathtub once your toddler can stand up unassisted. If a toddler stands up unexpectedly, they could step or fall out of the bath. So it is best to have a bathing toddler as close to the floor as possible.
BPA Free, Lead-Free, Phthalate Free. Made in the USA. Recyclable.
Age range: Newborn to 24+ months

EuroBath 2-Stage Baby Bath Tub

Baby Bouncers

The Primo Giggle Bounce Deluxe Folding Baby Bouncer features a stylish modern design, a lightweight and sturdy frame, easily adjustable recline positions, and a removable fabric cover for convenient washing. No matter where you go or what you are doing around the house, you can have peace of mind knowing that your baby can sit back and be part of the action. The high quality breathable and ergonomic mesh fabric cover provides support for baby's back and head while they are soothed by the natural rocking motion of the bouncer.
The Giggle Bounce also features a range of adjustable recline positions to find the most comfortable one for your child. The bouncer also folds flat for easy storage while not in use or to bring it with you as you travel. The aluminum base is painted with a wood grain look for added stylish flair that goes with any home or nursery decor.
Ages 0-6 Months, Max Child Weight 20lbs, Fully Assembled Dimensions: 17.25" W x 28" L x 23" H, Folded Storage Dimensions: 17.25" W x 28" L x 5.5" H, Product Weight: 8lbs

Giggle Bounce Deluxe Folding Baby Bouncer

Bassinet Bedding

COMPACT &amp; PORTABLE DESIGN: The PrimoBaby Cocoon Deluxe Folding Travel Bassinet features a lightweight, on-the-go design that folds up in under a minute for easy packing. Its included carrying tote bag makes it the ideal travel crib for families always on the move.
Features:
<ul>
<li>It comes fully equipped with a soft oval mattress pad (30" L x 17" W x .5" D) and a removable mesh canopy for added privacy and airflow. The assembled dimensions are 35.5" L x 19" W x 23" H. Ideal for babies up to 20 lbs.</li>
<li>COMFORTABLE &amp; SUPPORTIVE MATERIALS: This mattress is crafted with soft brushed polyester fabric and breathable mesh sides to ensure your little one enjoys a cool, comfortable rest. The firm mattress pad provides back support to encourage proper bone and muscle orientation.</li>
<li>MULTIPLE USES &amp; EASY SETUP: This versatile bassinet can be used indoors as a bedside sleeper or outdoors for naps at the park. Its easy setup process takes under 1 minute, making it ideal for both home use and travel. Hand wash for easy care.</li>
<li>A MUST-HAVE FOR NEW PARENTS: Whether it’s a baby shower or your little one’s first sleep space, the PrimoBaby Cocoon Deluxe Bassinet makes a thoughtful gift. Enjoy peace of mind knowing your baby safely and comfortably in a quality product from Primo.</li>
</ul>

Cocoon Deluxe Folding Travel Bassinet

The Primo Little Cloud Gliding Bassinet helps make the transition into parenthood a little less stressful and has everything to help baby drift off into a peaceful sleep. All it takes is a gentle push from you, or the natural movement of baby, for the side-to-side gliding motion to help bring on a calming sleep.
The lightweight folding design, removable mesh canopy, and cloth travel bag mean that the Little Cloud is convenient and easily portable with a quick and easy setup.
Both the mattress pad and the bassinet frame cover are removable to help make cleaning a breeze. The Little Cloud’s premium fabric and wood painted steel legs make an attractive addition to any home.

Little Cloud Gliding Travel Bassinet

High Chairs

Modern and minimalist, the PopUp Folding High Chair by PRIMO is a high chair that looks great in any kitchen and stows anywhere easily. Folding down to a slim 4” thick, the PopUp Folding High Chair can be stored around the home in closets, pantries, or beside the refrigerator.
Features:
<ul>
<li>The lightweight construction makes it easy to travel with and is perfect for mealtime away from home</li>
<li>The PopUp Folding High Chair’s slim profile and clean look are a direct contrast to the bulky, bulging shapes seen in other high chairs. This high chair will look great in your kitchen or anywhere the family has mealtime</li>
<li>The leatherette seat is soft and comforting while giving the chair a sophisticated yet minimalist look</li>
<li>Remove the stress from mealtime with the PopUp’s easy setup. Just like unfolding a beach chair, the PopUp unfolds into a full high chair in seconds. Plus, there’s no assembly required and comes out of the box ready for use</li>
<li>Suitable for children Ages 6- 36 Months and Maximum Weight of 35lbs</li>
</ul>

Popup Folding High Chair

Introducing the SnuggleBug 2-in-1 Smart Infant Swing &amp; High Chair by Primo a revolutionary piece of nursery furniture designed to cater to your baby's comfort and convenience. This convertible highchair and smart electric baby swing combo is a must-have for modern parents, offering an array of features that adapt to your child's needs as they grow from newborns to toddlers. The electric babyswing mode is equipped with motion activation and app control for a seamless, hands-free experience.
The swing comes with a toy bar to keep your baby entertained and a music function to soothe them with gentle melodies or any music of your choice. The SnuggleBug's fully adjustable seat recline, height, and footrest settings ensure a perfect fit for infants and toddlers up to 3 years old, making it a long-term investment that grows with your child. The ergonomic seat cushion provides unparalleled comfort, while the 5-point safety harness ensures your child remains securely seated. The high chair aspect of the SnuggleBug features an adjustable feeding tray and a double feeding tray, both of which are removable and easy to clean. The tray is perfect for dining and can be adjusted to suit your child's height as they grow. The highchair’s compact, foldable design makes it ideal for space-saving in small spaces.
Parents will appreciate the SnuggleBug’s ease of use and safety features. The high chair is equipped with wheels for easy maneuverability and a stable base to prevent tipping. The double feeding tray is perfect for serving food and snacks, making meal times less stressful for busy parents. Infant Swing (Ages 0-6 Months Max 20lbs) and as a High Chair (Ages 6-36 Months Max 35lbs)

SnuggleBug 2-in-1 Infant Swing & High Chair

High Chair Accessories

The SproutSeat is the ultimate solution for parents seeking versatility and convenience in a feeding booster seat. This sophisticated baby sit up chair is designed to cater to the needs of both infants and toddlers, offering unparalleled support and comfort whether at home or on the go. Perfectly suited as a portable highchair for baby, it ensures mealtime is an enjoyable experience for both parent and child.
The SproutSeat is a comprehensive seating solution tailored for modern families. Featuring a folding design, this booster seat is effortlessly portable, making it an essential component of your baby travel essentials. Whether you're headed to the kitchen, the beach, or a family camping trip, this baby booster seat is equipped to handle it all with grace and ease.
It includes a 3-point safety harness, ensuring your little one remains secure while seated. The adjustable tray makes feeding time a breeze, and its dishwasher-safe feature means cleaning is quick and hassle-free. This booster seat is not only an ideal choice as a booster seat for kitchen chair settings but also excels as a travel high chair for toddlers aged 1-3.
Designed for versatility, the SproutSeat functions as a sit me up floor seat for baby, as well as a toddler booster seat for dining table. Its adaptability makes it a perfect fit for indoor and outdoor use, seamlessly transitioning from a baby beach chair to a toddler camping chair. Parents will appreciate its utility as a baby seat with tray during outdoor adventures, ensuring their child is comfortably seated and entertained.
With the SproutSeat, you’re not just investing in a booster chair. It stands out for its compact nature which makes it a highchair for chair at table without taking up unnecessary space. This portable high chair is a must-have for any parent looking to combine functionality with style, catering to the diverse needs of baby outdoor chair settings, toddler summer outings, and everything in between.

SproutSeat Boost Seat for Kitchen Chair

The SquishSplash is the one-and-done baby bath kit solution to your bath time needs that grows along with your child from newborn through toddler. The SquishSplash system includes a collapsible baby bath, folding bath stand with storage, and an ergonomic padded mesh infant bathing support that cradles the head and back of your newborn.
Features:
<ul>
<li>The bath stand has plenty of storage for all of your baby bath accessories and raises the infant bath tub up to waist height to help reduce your back strain from bending down to bathe your newborn from 0-6 months</li>
<li>The baby bath detaches from the bath stand once your child has grown and started to begin trying to walk so that it can be used as an easily portable bath tub for your toddler</li>
<li>The space saving design of the tub, stand, and cushion also means that it does not take up valuable space in your home when not in use and sets back up in seconds</li>
<li>The SquishSplash is ideal for children from 0-24 Months and the Bath Stand has a maximum weight of 25lbs.</li>
</ul>

SquishSplash Collapsible Folding Stand & Infant Bath

Refined design and a midcentury modern look have been hard to find in a high chair, especially one with practical features. Look no further than the Vista 3-in-1 High Chair, the latest from PRIMO. A stunningly beautiful and sleek silhouette, the Vista looks great in any kitchen or dining area. The clear seat and beech wood legs are design house approved, bringing a modern look to mealtime.
This is a high chair you won’t want to store away as soon as your little one grows. The Vista can be converted out of box into a toddler chair and rocker easily. It’s like getting three products in one!
*Free domestic shipping applies only to shipping addresses located within the contiguous United States.

Primo Baby

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