Primary, founded in 2015 by two moms, is on a mission to encourage every kid to be the truest version of themselves.
They believe that getting dressed can be a powerful act of self-expression, so they make a rainbow of simple, slogan-
free styles for babies and kids—not boys and girls—that are super soft, durable, and all free of itchy tags, bumpy
seams, and other fussy details that get in the way of play.

Primary

Apparel & Accessories

Baby Apparel

Bodysuits

<p>Primary's bestselling bodysuit is made from buttery smooth 100% GOTS certified organic cotton interlock that’s made to pass down from baby to baby, offered in a rainbow of stay-bright colors you won’t find anywhere else.The style features bottom snaps for quick diaper changes.</p>


Organic Assorted Long Sleeve Bodysuit, Set of 7

Organic Assorted Long Sleeve Bodysuit, Set of 7