Primary, founded in 2015 by two moms, is on a mission to encourage every kid to be the truest version of themselves.
They believe that getting dressed can be a powerful act of self-expression, so they make a rainbow of simple, slogan-
free styles for babies and kids—not boys and girls—that are super soft, durable, and all free of itchy tags, bumpy
seams, and other fussy details that get in the way of play.

Primary

Apparel & Accessories

Baby Apparel

Footies & Gowns

<p>Primary's best-selling zip footie in the softest, 100% organic cotton. Key product features include: a 2-way zipper for easy diaper changes, non-skid soles on sizes 9-12 mos &amp; up, and mitten cuffs on sizes up to 9 mos. This style is designed to fit snugly to meet CPSC requirements.</p>


Organic Assorted Zip Footie, Set of 3

Organic Assorted Zip Footie, Set of 3